When it comes to marketing and medical advertising, there are plenty of different things to think about. You have to understand how to successfully market your practice, as well as which tactics work best. Finding the right tools and resources is not an easy task, but it is something that has to be done. In order to understand how to succeed with healthcare marketing, here are some things that you DON’T want to do:
-Nothing. It might seem like a medical practice should have no trouble getting patients, but waiting around for people to start showing up will get old very quickly. Most people already have physicians and many who don’t think they can’t afford healthcare. You have to reach out to people to get them interested in your practice.
-Use complicated language or medical terms in your marketing. You need to keep things simple, and reach out on a compassionate level to your future patients. Your audience doesn’t want a technical lesson. They want to know that there is a practice for them when they have health issues or want preventative care. Talk to people on their terms.
-Unsolicited phone calls are a major no-no. There once was a story of a chiropractor who was just devious enough to find accident victims in the paper and call them, offering compassionately to give them a consultation and treat them for injuries that they might have sustained. People don’t like being solicited for anything, and especially not by a doctor. It’s unprofessional, and unnecessary if you do your marketing right.
-Offer contingent discounts. That basically means that you tell people if they do this, they will get that for less. It is a violation of the law, on the state AND federal level, to suggest to people that you will give them a discount on one service because of another. You can offer incentives, such as 10% off a first visit, but they can’t exceed $10 in cash value and can’t be contingent on something else.
-Dive into starting a medical practice and healthcare marketing without proper training or experience on your side. Whether you do the research on your own or you hire legal assistance to ensure that your advertising is within the law, you need to make sure that you know what you are getting into before you start your healthcare marketing campaign.
These are the most important things that you NEVER want to do when it comes to healthcare advertising and marketing for your cash only medical practice. People need to know that you are there for them, and that’s what advertising is for. Do anything more than showcasing your services or abilities in traditional advertising media will become problematic in most cases. Make sure that you take the time to check out all of the different options that you have for healthcare advertising so that you can reach out to your patients in a professional, compassionate manner that is effective and within the law.
To learn more about cash only medical practices, visit Hippocrates Publishing today.