Several times a week, your mailbox bears testimony to the power and effectiveness of one particular marketing and advertising tool: direct mail. There’s only one reason why businesses continue to use it so often: It works! Businesses know that direct mail means sales, profit and growth. Many beginning business people start their careers with the impression that direct mail is best left to large national advertisers with huge amounts of capital. But, once they learn how effective direct mail can be, they soon discover that successful direct mail marketing is very much within their capabilities, and that significant results can be achieved for a surprisingly modest investment.

In fact, many medical practices, both large and small, have come to regard direct mail marketing as one of the most vigorous and successful marketing tools they possess for acquiring new patients and maintaining established ones.