A Physician's Complete Guide to a Successful Medical House Call Practice
In these times of managed care, HMO’s, increased malpractice insurance premiums, high overhead, declining reimbursement for office visits, and no free time to do the things they enjoy the most, many physicians are looking for ways to improve their profit margins, and make their practice more marketable. Even physicians who are currently making a small number of house calls are typically unaware of the resources available to maximize their profit potential by making medical house calls.
In this guide you will learn everything you need to know about:
- How to organize and start your practice.
- Legal requirements.
- Record keeping and taxes.
- Financial management.
- Secrets to marketing and advertising a house call practice.
- Learn niche market service fees.
As technology advances, there are many advantages to owning and operating a medical house call practice as compared to a dedicated office-based practice. Some physicians have even offset operating expenses by offering house calls to make their office-based practice more appealing to their patients.
HouseCall Doctors, LLC has over 8 years of successful medical house call experience. Based on our experience, we’ve developed a successful and profitable business model for house call based medical practices. Our comprehensive 260 page business and practice manual titled "A Physician's Complete Guide to a Successful Medical House Call Practice", will give you step-by-step details for launching your own house call based medical practice.
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About Us
Forward
Medical House Calls - A Historical Perspective
Why the time is right to do medical house calls; Dollars and Sense
Introduction
Section 1: Research, Analysis & Hiring
Advantages and Disadvantages of Owning Your Own Business
Characteristics of the Successful Entrepreneur
Knowing Your Market
A Medical Market Analysis
Market Research
Primary Research
Secondary Research
Organizing your Business
Hiring Employees
The Hiring Process
Personnel Programs and Organizations
Regulations of Working Conditions
The Hidden Costs of Employing
Temporary Help Services
Hiring Professional Medical Personnel (Physicians/Physician Assistants)
Section 2: Office Setup Getting Started
The Home based Office
The Commercial Office
Leasing Checklist
Office Layout
Outfitting the Office
Buying Used Equipment
Depreciation of Equipment
Dealing with Suppliers
Phones and Utilities
Office Equipment and Fixtures
Section 3: Legal Information
Legal Requirements
Legal Forms of Operation
Advantages & Disadvantages of Sole Proprietorships
Advantages & Disadvantages of Partnerships
Advantages & Disadvantages of S Corporations
Advantages & Disadvantages of Limited Liability Companies
Choosing A Name for the Business
Licenses and Permits
Choosing A Business Attorney
Insurance: Risk Management
Section 4: Record Keeping: Accounting & Taxes
Record Keeping
Accounting Methods
Other Records you Should Retain
Choosing an Accountant
Taxes
Tax Reporting Summary
Standard Business Deductions
Tax Adjustments
Tax Planning
Financial Management Basics
Working Capital
Analysis Methods
Financial Statements
Section 5: Medical HouseCall Practice Operations
Physician/Provider Licensure Credentialing
Insurance Credentialing
Medical Billing, Coding, and Reimbursement
HIPPA and Medical Records
Medical Charts and Forms
Documentation and Filing Charting
Medical Equipment: “Tools of the Medical House Call Trade”
Patient Selection, Scheduling, and Transfer of Medical Care in a MHC Setting 120
Answering Phones and Telephone Triage
Liability Issues in a Medical House Call Setting
Most Commonly Encountered Diagnosis’ in a MHC Setting
Emergency (STAT) and Hospital Admission Logistics
Referring to Medical Specialist and Ancillary Services in a MHC Setting
Patient Follow-Up
Quality Control in a Medical House Call Setting
Patient Care Management
Personal Safety in a MHC Setting
Vehicles and Vehicle Maintenance
Medical Assistants and Medical Personnel (M.D.’, PA’)
Medical Assistant Hiring Criteria in a Medical House Call Setting
Section 6: Marketing & Advertising Your Medical House Call Business
Developing a Marketing Plan
Television Advertising and Your Medical House Call Practice
Phone Book Advertising and Your Medical House Call Practice
Radio Advertising and Your Medical House Call Practice
Direct Mail and Your Medical House Call Practice
Display Ad Advertising for Your Medical House Call Practice
Brochures for Your Medical House Call Practice
Advertising Specialties and Your Medical House Call Practice
A Web Site for Your Medical House Call Practice
Health Fairs and Your Medical House Call Practice
Health Lectures and Your Medical House Call Practice
Specialized and Niche Markets for Your Medical House Call Practice
Creating an Identity (Logo Presence, Shirts)
Section 7: Final Thoughts
Start Up Costs
The Business Plan
Financing
Success Factors in This Business
Advantages to Owning a Medical House Call Practice
Appendix A: Important Phone Numbers & Addresses
State Medical Societies
State Board of Medicine
State Board of Pharmacies
National/Regional DEA Offices