A Nurse Practitioner's Complete Guide to a Successful Medical House Call Practice
In these times of managed care, HMO’s, increased malpractice insurance premiums, high overhead, declining reimbursement for office visits, and no free time to do the things they enjoy doing the most, more and more nurse practitioners are looking for ways to improve their profit margins, and market their practices. Even nurse practitioners who do make a small number of house calls are typically unaware of the resources available to help them maximize their profit potential with medical house calls.
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In this guide you will learn everything you need to know about:
- How to organize and start your practice.
- Legal requirements.
- Record keeping and taxes.
- Financial management.
- Secrets to marketing and advertising a house call practice.
- Learn niche market service fees.
As technology advances, there are many advantages to owning and operating a medical house call practice compared to a dedicated office-based practice. Some nurse practitioners have even offset operating expenses by offering house calls to make their office based practice more appealing to their patients.
HouseCall Medicine, LLC and HouseCall Doctors, LLC have over 8 years of medical house call experience. Based on our experience, we’ve developed a successful and profitable business model for house call based medical practices. Our comprehensive 250 page business and medical practice manual titled “A Nurse Practitioner's Complete Guide to a Successful Medical House Call Practice" will give you the step-by-step details on how to succeed with your own medical house call practice.
Click to View Table Of Contents and more information about this title
About Us
Forward
Medical House Calls - A Historical Perspective
Why the time is right to do medical house calls; Dollars and Sense
Introduction
Section 1: Research, Analysis & Hiring
Advantages and Disadvantages of Owning Your Own Business
Characteristics of the Successful Entrepreneur
Knowing Your Market
A Medical Market Analysis
Market Research
Primary Research
Secondary Research
Organizing your Business
Hiring Employees
The Hiring Process
Personnel Programs and Organizations
Regulations of Working Conditions
The Hidden Costs of Employing
Temporary Help Services
Hiring Professional Medical Personnel (Physicians/Physician Assistants)
Section 2: Office Setup Getting Started
The Home based Office
The Commercial Office
Leasing Checklist
Office Layout
Outfitting the Office
Buying Used Equipment
Depreciation of Equipment
Dealing with Suppliers
Phones and Utilities
Office Equipment and Fixtures
Section 3: Legal Information
Legal Requirements
Legal Forms of Operation
Advantages & Disadvantages of Sole Proprietorships
Advantages & Disadvantages of Partnerships
Advantages & Disadvantages of S Corporations
Advantages & Disadvantages of Limited Liability Companies
Choosing A Name for the Business
Licenses and Permits
Choosing A Business Attorney
Insurance: Risk Management
Section 4: Record Keeping: Accounting & Taxes
Record Keeping
Accounting Methods
Other Records you Should Retain
Choosing an Accountant
Taxes
Tax Reporting Summary
Standard Business Deductions
Tax Adjustments
Tax Planning
Financial Management Basics
Working Capital
Analysis Methods
Financial Statements
Section 5: Medical HouseCall Practice Operations
Physician/Provider Licensure Credentialing
Insurance Credentialing
Medical Billing, Coding, and Reimbursement
HIPPA and Medical Records
Medical Charts and Forms
Documentation and Filing Charting
Medical Equipment: “Tools of the Medical House Call Trade”
Patient Selection, Scheduling, and Transfer of Medical Care in a MHC Setting 120
Answering Phones and Telephone Triage
Liability Issues in a Medical House Call Setting
Most Commonly Encountered Diagnosis’ in a MHC Setting
Emergency (STAT) and Hospital Admission Logistics
Referring to Medical Specialist and Ancillary Services in a MHC Setting
Patient Follow-Up
Quality Control in a Medical House Call Setting
Patient Care Management
Personal Safety in a MHC Setting
Vehicles and Vehicle Maintenance
Medical Assistants and Medical Personnel (M.D.’, PA’)
Medical Assistant Hiring Criteria in a Medical House Call Setting
Section 6: Marketing & Advertising Your Medical House Call Business
Developing a Marketing Plan
Television Advertising and Your Medical House Call Practice
Phone Book Advertising and Your Medical House Call Practice
Radio Advertising and Your Medical House Call Practice
Direct Mail and Your Medical House Call Practice
Display Ad Advertising for Your Medical House Call Practice
Brochures for Your Medical House Call Practice
Advertising Specialties and Your Medical House Call Practice
A Web Site for Your Medical House Call Practice
Health Fairs and Your Medical House Call Practice
Health Lectures and Your Medical House Call Practice
Specialized and Niche Markets for Your Medical House Call Practice
Creating an Identity (Logo Presence, Shirts)
Section 7: Final Thoughts
Start Up Costs
The Business Plan
Financing
Success Factors in This Business
Advantages to Owning a Medical House Call Practice
Appendix A: Important Phone Numbers & Addresses
State Medical Societies
State Board of Medicine
State Board of Pharmacies
National/Regional DEA Offices
A Physician's Complete Guide to a Successful Medical House Call Practice
In these times of managed care, HMO’s, increased malpractice insurance premiums, high overhead, declining reimbursement for office visits, and no free time to do the things they enjoy the most, many physicians are looking for ways to improve their profit margins, and make their practice more marketable. Even physicians who are currently making a small number of house calls are typically unaware of the resources available to maximize their profit potential by making medical house calls.
More Details
In this guide you will learn everything you need to know about:
- How to organize and start your practice.
- Legal requirements.
- Record keeping and taxes.
- Financial management.
- Secrets to marketing and advertising a house call practice.
- Learn niche market service fees.
As technology advances, there are many advantages to owning and operating a medical house call practice as compared to a dedicated office-based practice. Some physicians have even offset operating expenses by offering house calls to make their office-based practice more appealing to their patients.
HouseCall Doctors, LLC has over 8 years of successful medical house call experience. Based on our experience, we’ve developed a successful and profitable business model for house call based medical practices. Our comprehensive 260 page business and practice manual titled "A Physician's Complete Guide to a Successful Medical House Call Practice", will give you step-by-step details for launching your own house call based medical practice.
Click to View Table Of Contents and more information about this title
About Us
Forward
Medical House Calls - A Historical Perspective
Why the time is right to do medical house calls; Dollars and Sense
Introduction
Section 1: Research, Analysis & Hiring
Advantages and Disadvantages of Owning Your Own Business
Characteristics of the Successful Entrepreneur
Knowing Your Market
A Medical Market Analysis
Market Research
Primary Research
Secondary Research
Organizing your Business
Hiring Employees
The Hiring Process
Personnel Programs and Organizations
Regulations of Working Conditions
The Hidden Costs of Employing
Temporary Help Services
Hiring Professional Medical Personnel (Physicians/Physician Assistants)
Section 2: Office Setup Getting Started
The Home based Office
The Commercial Office
Leasing Checklist
Office Layout
Outfitting the Office
Buying Used Equipment
Depreciation of Equipment
Dealing with Suppliers
Phones and Utilities
Office Equipment and Fixtures
Section 3: Legal Information
Legal Requirements
Legal Forms of Operation
Advantages & Disadvantages of Sole Proprietorships
Advantages & Disadvantages of Partnerships
Advantages & Disadvantages of S Corporations
Advantages & Disadvantages of Limited Liability Companies
Choosing A Name for the Business
Licenses and Permits
Choosing A Business Attorney
Insurance: Risk Management
Section 4: Record Keeping: Accounting & Taxes
Record Keeping
Accounting Methods
Other Records you Should Retain
Choosing an Accountant
Taxes
Tax Reporting Summary
Standard Business Deductions
Tax Adjustments
Tax Planning
Financial Management Basics
Working Capital
Analysis Methods
Financial Statements
Section 5: Medical HouseCall Practice Operations
Physician/Provider Licensure Credentialing
Insurance Credentialing
Medical Billing, Coding, and Reimbursement
HIPPA and Medical Records
Medical Charts and Forms
Documentation and Filing Charting
Medical Equipment: “Tools of the Medical House Call Trade”
Patient Selection, Scheduling, and Transfer of Medical Care in a MHC Setting 120
Answering Phones and Telephone Triage
Liability Issues in a Medical House Call Setting
Most Commonly Encountered Diagnosis’ in a MHC Setting
Emergency (STAT) and Hospital Admission Logistics
Referring to Medical Specialist and Ancillary Services in a MHC Setting
Patient Follow-Up
Quality Control in a Medical House Call Setting
Patient Care Management
Personal Safety in a MHC Setting
Vehicles and Vehicle Maintenance
Medical Assistants and Medical Personnel (M.D.’, PA’)
Medical Assistant Hiring Criteria in a Medical House Call Setting
Section 6: Marketing & Advertising Your Medical House Call Business
Developing a Marketing Plan
Television Advertising and Your Medical House Call Practice
Phone Book Advertising and Your Medical House Call Practice
Radio Advertising and Your Medical House Call Practice
Direct Mail and Your Medical House Call Practice
Display Ad Advertising for Your Medical House Call Practice
Brochures for Your Medical House Call Practice
Advertising Specialties and Your Medical House Call Practice
A Web Site for Your Medical House Call Practice
Health Fairs and Your Medical House Call Practice
Health Lectures and Your Medical House Call Practice
Specialized and Niche Markets for Your Medical House Call Practice
Creating an Identity (Logo Presence, Shirts)
Section 7: Final Thoughts
Start Up Costs
The Business Plan
Financing
Success Factors in This Business
Advantages to Owning a Medical House Call Practice
Appendix A: Important Phone Numbers & Addresses
State Medical Societies
State Board of Medicine
State Board of Pharmacies
National/Regional DEA Offices
Cases in Health Care Marketing
Cases in Health Care Marketing features over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
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Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
Click to View Table Of Contents
Part I Product, Brand & Identity Management
Chapter 1 Setting the Stage
Chapter 2 Shoring up the Servicescape
Chapter 3 Revitalizing a Brand
Chapter 4 Expectations and Experiences
Chapter 5 The Gamble
Chapter 6 The Name Game
Chapter 7 The Weakest Link
Part II Marketing Communications
Chapter 8 Missed Opportunities
Chapter 9 Unanticipated Consequences
Chapter 10 Advertising Doesn’t Work
Chapter 11 The Perfect Formula
Chapter 12 Finding the Right Mix
Chapter 13 Covert Operations
Chapter 14 Form or Function
Chapter 15 The Public Relations Disaster
Chapter 16 Tragedy of Tragedies
Part III Marketing Management
Chapter 17 Battling Pies in the Sky
Chapter 18 Embracing Missions
Chapter 19 Enough is Enough
Chapter 20 All the Wrong Moves
Chapter 21 Just Blame Marketing
Part IV Marketing Strategy & Planning
Chapter 22 The Elusive Marketing Culture
Chapter 23 Words and Actions
Chapter 24 The Onsite Advertising Agent
Chapter 25 Making the Intangible, Tangible
Chapter 26 Opening Minds
Chapter 27 Advertising Does Work
Chapter 28 Dead Celebrities
Chapter 29 Tit-for-Tat
Part V Consumer Behavior & Target Marketing
Chapter 30 Winning over Customers
Chapter 31 Teasing with Price
Chapter 32 Stopping Outshopping
Chapter 33 A Few Degrees off Target
Chapter 34 Take it or Leave It
Chapter 35 Through Others’ Eyes
Chapter 36 The Scorned Customer
Part VI Environmental Analysis & Competitive Assessment
Chapter 37 Changing Times
Chapter 38 Connecting the Dots
Chapter 39 Defining Competition
Chapter 40 When a Rival Fails
Glossary
Essentials of Health Care Marketing
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
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Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
The new Third Edition is a thorough update of the major environmental changes in health care as they relate to the key areas of marketing.
These aspects are most significant in several major chapters within this text as a result of increasing developments in health care strategies in terms of web 2.0, distribution, health insurance changes and the issue of value to the customer and the implication for marketing. Changes in quality and safety initiatives, demographic changes, regulatory shifts; and global competition are thoroughly covered. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
Key features:
- Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more.
- Covers fundamental topics such as market research, strategy, and the strategic marketing process.
- Chapters include learning objectives, key terms, and chapter problems for discussion.
- Accompanied by downloadable Instructor’s Manual and PowerPoint slides to facilitate course instruction.
Click to View Table Of Contents
Part I The Marketing Process
Chapter 1 The Meaning of Marketing
Chapter 2 Marketing Strategy
Chapter 3 The Environment of Marketing Strategy
Part II Understanding the Consumer
Chapter 4 Buyer Behavior
Chapter 5 Marketing Research
Chapter 6 Market Segmentation
Chapter 7 Developing Customer Loyalty
Part III The Marketing Mix
Chapter 8 Product Strategy
Chapter 9 Price
Chapter 10 Distribution
Chapter 11 Promotion
Chapter 12 Advertising
Chapter 13 Sales and Sales Management
Chapter 14 Controlling and Monitoring
Appendix A A Sample Business Planning Manual
Appendix B Glossary
Essentials of Health Economics
Essentials of Health Economics takes a timely approach to the study of the public health care system through the lens of economics. With the use of numerous examples and profiles related to the field, students and faculty will be able to grasp the importance and relevance of health economics as well as how it relates to more general analysis of health policy issues. This book has wide appeal among students of public health and health administration, since it conveys the essence of the economic issues at hand while avoiding complicated methodological issues that would interest only students of economics.
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It is written with the non-specialist in mind, while focusing on how to do descriptive, explanatory, and evaluative economics in a systematic way. Essentials of Health Economics is just one offering in Jones and Bartlett's unique, integrated Essential Public Health series.
NOW AVAILABLE with a NEW Student Study Guide featuring:
- Learning objectives
- Chapter Summary
- Learning Exercises/Questions
- Matching Vocabulary Exercises
- Additional Internet Resources for further research
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Dedication & Acknowledgements
The Essential Public Health Series
Prologue
Preface
About the Author
Part I: What is Health Economics?
Chapter 1: Health Care System Issues
Chapter 2: The Role of Economics
Part II: Demand
Chapter 3: The Demand for Health
Chapter 4: The Demand for Health Care
Chapter 5: The Market for Health Insurance
Part III: Supply
Chapter 6: Health Care Production, Costs, and Supply
Chapter 7: The Health Care Workforce Market
Chapter 8: Technology Transfer in Health Care
Part IV: Health Care Markets
Chapter 9: The Competitive Market
Chapter 10: Market Failures and the Role of Government
Part V: Issues in Health Economics
Chapter 11: Socioeconomic Factors
Chapter 12: Hospital Industry
Chapter 13: The Pharmaceutical Industry
Part VI: Evaluating the Health Care System
Chapter 14: Economic Evaluations
Chapter 15: Comparing Health Care Systems
Chapter 16: Health Care Reform
Chapter 17: Public Policy and Health Economics
Glossary
Health Care Finance
This is the most practical financial management text for those who need basic financial management knowledge and a better understanding of healthcare finance in particular. Using actual examples from hospitals, long term care facilities, and home health agencies, this user-friendly text includes practical information for the nonfinancial manager charged with budgeting.
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New to the Third Edition:
- New chapter on “Operational Budgeting”
- New chapter on “The Financial Impact of Electronic Records”
- New chapter on “The Financial Impact of Information Input” (covers the federally mandated transition to ICD-10.)
- An expanded explanation of typical forms and terms of financing and equity
- New Mini-Case Study “A Facility’s Conversion to Electronic Records”
- Thoroughly updated instructor supplements including PowerPoints, Excel Spreadsheets, and Instructor’s Manual
Click to View Table Of Contents
Part I HEALTHCARE FINANCE OVERVIEW
Part II RECORD FINANCIAL OPERATIONS
Part III TOOLS TO ANALYZE & UNDERSTAND FINANCIAL OPERATIONS
Part IV REPORT & MEASURE FINANCIAL RESULTS
Part V TOOLS TO REVIEW & MANAGE COMPARATIVE DATA
Part VI CONSTRUCT & EVALUATE BUDGETS
Part VII TOOLS TO PLAN, MONITOR, & MANAGE FINANCIAL STATUS
Part VIII TECHNOLOGY AS A FINANCIAL TOOL
Part IX ALLOCATE RESOURCES AND ACQUIRE FUNDS
Part X CASE STUDY
Part XI MINI-CASE STUDIES
Health Care Market Strategy From Planning to Action
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match–from which you will learn how to determine exactly which tactics to employ in a variety of settings.
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In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
Key Features:
- A new chapter on Strategy Development and the Strategic Mindset defines what constitutes a sound strategy and how to create an atmosphere within an organization that encourages a strategic mind-set.
- Provides a solid understanding of the theory of market strategy and its application.
- Provides a logical, step-by-step sequence on how to develop a market plan.
- Contains several examples of exactly what a market plan should look like and strategies for evaluating a market plan's success.
- Each chapter of the text opens with learning objectives and ends with a chapter summary.
Click to View Table Of Contents
Chapter 1. Strategy Development and the Strategic Mind-Set
What Is Strategy?
Development of the Strategic Mindset
Chapter 2. Outlining the Marketing Planning Process
Resolving the Confusion: Relating the Marketing Plan to the Business Plan to the StrategicPlan
Planning Versus Marketing
What is Market-Based Planning?
Chapter 3. The Challenge of a Competitive Marketplace
The External Environment
Environmental Trends
Chapter 4. Step 1: The Vision Thing
Establishing the Context
Broad Versus Narrow Strategy Options
The Difference Between a Vision and a Mission
Defining the Vision
Defining the Mission
Specifying the Goals
Chapter 5. Step 2: Conducting the Internal/External Assessment
The Assessment Process
Market Research
Chapter 6. Step 3: The Strategy/Action Match
Perspectives on Strategy
Developing the Strategy/Action Match
Strategy Options
Setting Marketing Objectives
Chapter 7. Step 4: Determining Marketing Actions
Devising Tactics
Product/Service
Distribution
Pricing
Promotion
Chapter 8. Step 5: Integration of the Marketing Plan
The Necessity of Integration
Integration of Plans with Other Management Functions
Integration within the Organization’s Portfolio
Chapter 9. Step 6: The Approval and Marketing Process
An End and A Beginning
Establishing Guidelines for Selecting Among Alternative Plans
Monitoring Systems
The Need for Contingency Plans
Planning for Next Year
Chapter 10. Conclusion
Strategy Versus Tactics
Planning Issues
The Future of Strategy and Marketing
Appendix A. Consolidation of Key Questions Used in Conducting an Internal/External Analysis
Appendix B. Marketing Plan Summary
Appendix C. Sample Marketing Plan
Health Care Marketing: Tools and Techniques
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.
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Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time. Examples include:
- The Product Life Cycle
- Theodore Levitt’s Total Product Concept
- The Boston Consulting Group’s Growth/Share Matrix
- Igor Ansoff’s Product-Market Expansion Grid
- Calder & Reagan’s Brand Design Model
- Martin Lindstrom’s 5-D Brand Sensogram
- Kim & Mauborgne’s Blue Ocean Strategy
- Philip Kotler’s Segment-by-Segment Invasion Plan
- Bernd Schmitt’s CEM Framework
- Michael Porter’s Five Forces Model
- Leonard Berry’s Success Sustainability Model
- Blake & Mouton’s Sales Grid
- Kaplan & Norton’s Balanced Scorecard
Booz, Allen & Hamilton’s New Product Process
George Day’s R-W-W Screen
Click to View Table Of Contents
Preface
New to this Edition
PART I PRODUCT DEVELOPMENT & PORTFOLIO ANALYSIS TOOLS
Chapter 1 The Product Life Cycle
Chapter 2 Booz, Allen & Hamilton’s New Product Process
Chapter 3 George Day’s R-W-W Screen
Chapter 4 Theodore Levitt’s Total Product Concept
Chapter 5 The Boston Consulting Group’s Growth/Share Matrix
Chapter 6 General Electric’s Strategic Business-Planning Grid
Chapter 7 Igor Ansoff’s Product-Market Expansion Grid
PART II BRANDING & IDENTITY MANAGEMENT TOOLS
Chapter 8 Schmitt & Simonson’s Drivers of Identity Management
Chapter 9 Calder & Reagan’s Brand Design Model
Chapter 10 Martin Lindstrom’s 5-D Brand Sensogram
Chapter 11 Lederer & Hill’s Brand Portfolio Molecule
Chapter 12 Kevin Lane Keller’s Brand Report Card
Chapter 13 David Taylor’s Brand Stretch Spectrum
PART III TARGET MARKETING TOOLS
Chapter 14 The Market-Product Grid
Chapter 15 Kotler & Trias de Bes’ Lateral Marketing Strategy
Chapter 16 Kim & Mauborgne’s Blue Ocean Strategy
Chapter 17 Philip Kotler’s Segment-by-Segment Invasion Plan
Chapter 18 The Perceptual Map
Chapter 19 Ries & Trout’s Product Ladder
PART IV CONSUMER BEHAVIOR & PRODUCT PROMOTIONS TOOLS
Chapter 20 Abraham Maslow’s Hierarchy of Needs
Chapter 21 Everett Rogers’ Diffusion of Innovations Model
Chapter 22 The DAGMAR Marketing Communications Spectrum
Chapter 23 Raphel & Raphel’s Loyalty Ladder
Chapter 24 Bernd Schmitt’s CEM Framework
Chapter 25 Osgood, Suci & Tannenbaum’s Semantic Differential
PART V ENVIRONMENTAL ANALYSIS & COMPETITIVE ASSESSMENT TOOLS
Chapter 26 The PEST Analysis
Chapter 27 The SWOT Analysis
Chapter 28 Michael Porter’s Five Forces Model
Chapter 29 Lehmann & Winer’s Levels of Competition Model
Chapter 30 Mintzberg & Van der Heyden’s Organigraph
PARTVI MARKETING MANAGEMENT TOOLS
Chapter 31 Leonard Berry’s Success Sustainability Model
Chapter 32 George Day’s Market Orientation Model
Chapter 33 Blake & Mouton’s Sales Grid
PART VII MARKETING STRATEGY & PLANNING TOOLS
Chapter 34 Michael Porter’s Value Chain
Chapter 35 Michael Porter’s Generic Strategies
Chapter 36 Kaplan & Norton’s Balanced Scorecard
Chapter 37 Kaplan & Norton’s Strategy Map
Chapter 38 Ries & Trout’s Marketing Warfare Strategies
Chapter 39 Philip Kotler’s Marketing Plan
APPENDIX: AN INTRODUCTION TO MARKETING