If there ever is an advertising medium that makes a business look “larger than life” itself, it is television advertising. Television is viewed all over the world and is used by more people than any other advertising medium. All around the globe, television is viewed by people from all different socioeconomic backgrounds from the cradle to the casket. As the “king” of advertising mediums, television advertising as part of your medical practice marketing can be a very expensive and sometimes tricky advertising medium. Produce a bad spot and your results will be horrifying, but produce a good spot and you will need to hire more employees. When television works, it is truly “magical”.